DIGITAL STRATEGY

Learn. Educate. Apply. Prosper.

- by business owners for business owners.

Malmö, Wednesday 15th Feb 2023 (09:00 - 17:00)

REGISTER

ABOUT

The Digital Strategy Summit in Malmo is a unique event run by business owners dedicated to small to medium size businesses (SME/SMF). The Summit will show you how local business people have implemented Digital in their business. They will share their experiences and guidance to other business owners.

The Summit connects business owners real life experience in working with Digital for their business with audience members who are other business owners & managers eager to learn more about a growing their businesses. From inspiring stories to insider tips and advice, The Digital Strategy Summit strengthens the advancement of business owners of SME's.

The Summit will be held in central Malmo,. The venue will be confirmed to all attendees on ticket purchase. We plan for 50 attendees so suggest booking your place ASAP as we expect it to be sold out quickly.

The Summit Schedule

- The main event 15th Feb 2023

Morning Sessions

09:00 Coffee and Mingle

09:30
Welcome and Introductions
Our Summit kickoff and words of wisdom from the founder of The Digital Strategy Summit and the day's facilitator order of business.

09:40
Taking Control of E-commerce
- Gunnel Smedsted - MBTskor Sverige, H
öör

10:00
Leveraging Digital Events OR GDPR for Businesses
- Julianne / Daniel - GDPRhero, Lund

10:20
Data Visualisation for e-commerce
- Jason Heir - Roelto, UK

10:40
Takeaways and Learnings

10:55 Coffee break

11:10
Using email for sales
- Cecilia Alatalo - AliceDot, Malmö

11:30
Getting Leads and Sales with Survey Funnels
- John Swan - Livecard, Stockholm

11:50
Using Events for Sales
- Edward Nugent - Digital Scorecard, Dublin

12:10
Takeaways and Learnings

12:30 Lunch break


Afternoon Sessions

13:30
Starting Direct to Consumer (D2C)
- Petter Magnusson - Klippan Yllefabrik, Klippan

13:50
Surveying your Customers for Sales
- Gunnel Smedsted - MBTskor Sverige, Höör

14:10
Buying Digital Services
- Kajsa with examples

14:30
Takeaways and Learnings

14:50 Coffee break

15:10
Making Digital Work
- Edward - our learnings

15:30
Getting Support

- Region Skane / ALMI with Kunskapspartner, Lund

15:50
Using Supports

- Salam Al Karadaghi - SARomics, Lund

16:10
Roundtable & Wrap-up

- All Speakers

16:30

Closing Thoughts
Highlights and key takeaways from Summit 2023


17:00
Drinks & Mingle
Speakers plan to remain until at least 18:00.

Organisers and Speakers

Edward Nugent, Founder
Digital Scorecard

Jackson is the CEO of The Idea Lab, a Providence, Rhode Island-based SaaS company that connects businesses with software tools and programs. Since its founding in 2008, The Idea Lab has helped thousands of businesses expand their reaches.

Kajsa Nordstrom, Director
Digital Scorecard

Crandall began her business endeavors in 2002 and founded Compass Inc. in 2005. A prominent figure in the software world, Crandall has built her business into a multi-million dollar knowledge hub that houses the latest trends in emerging technology markets.

Gunnel Smedsted, CEO
MBTskor Sverige

Founded in 2005, Bradford and Gilman is a leading expert on trade and policy regulations in the SaaS and technology industry. Bradford has more than 20 years of experience in worldwide trade policies and is well-versed in navigating the legal world.

Julianne / Daniel, CEO
GDPRhero

Since its founding in 2012, GigaBite has been a leading online platform that connects restaurants and eateries with hungry customers. From first idea to final product, Sanderson has been with Gigabite every step of the way.

Karin, Founder
GutMagnific

Brown, current president of the Association for Women Leaders in Technology, has been in the software industry for more than 35 years. She is the owner of the tech firm Cumulus Creative based in Los Angeles, California.

Cecilia , Founder
AliceDot

Jennifer Jordan is a top financial advisor at TechRun LLC, a Seattle, Washington-based consulting firm that specializes in helping technology companies reach their financial goals.

Salam , Founder
SARomics

Since its founding in 2012, GigaBite has been a leading online platform that connects restaurants and eateries with hungry customers. From first idea to final product, Sanderson has been with Gigabite every step of the way.

Petter, CEO
Klippan Yllefabrik

Jennifer Jordan is a top financial advisor at TechRun LLC, a Seattle, Washington-based consulting firm that specializes in helping technology companies reach their financial goals.

Summit Sessions - morning

Our Summit features an extensive lineup of business owners and managers who are thriving in their industry and willing to share their experience with Digital implementation.

Session 1

Taking Control
Gunnel Smedsted, Owner of MBTskor, Sverige will highlight her journey to taking control of their e-commerce and how this has paid off including using the knowledge in other businesses.

Session 2

GDPR is your friend
Julianne and Daniel will highlight how GDPR is not a burden but useful for all businesses. They will also highlight some things to consider as a business owner.

Session 3

Data Visualisation
We are truly in the data age but how can a small business really benefit? This is what this session is all about including how to visualise data for decision making.

Session 4

Email for Sales
Cecilia Alatalo, owner of AliceDot will show you how she uses email for sales and why it is the sales channel of choice for successful e-commerce.

Session 5

Getting better leads and sales
This can be done with survey funnels as John Swan from Livecard will show. John will illustrate examples as well as why survey funnels are the sales method of choice for so many.

Session 6

Using Events for Sales
This session will focus mainly on how to use Digital events for sales and why they work. It will also include how to get attendees to your event and what channels to use for success.

Summit Sessions - afternoon

Session 7

Starting e-commerce
Petter Magnusson CEO of Klippan Yllefabrik will highlight his journey to start a direct to consumer e-commerce channel and his learnings.

Session 8

Surveying Customers
It is one thing to survey customers and measuring customer satisfaction and quite another to use it to make more sales. Gunnel Smedsted will show you exactly that.

Session 9

Buying Digital Services
You cannot do everything yourself. But how do you buy Digital services and who can you trust? These are two of the key parts that Kajsa will highlight in this instructive session.

Session 10

Making Digital Work
Pulling it all together and building a sales and marketing system is what Edward will cover, including how to Design your business for Digital success.

Session 11

Getting Support
There is a lot of support out there for businesses and their owners. In this session Givi Kokaia will highlight some of these including Region Skane / ALMI with Kunskapspartner, Lund.

Session 12

Using Support
In this session we will highlight a few cases that have received support including SARomics with Salam Al Karadaghi amoung others.

Space is limited, so register for the Digital Strategy Summit 2023 today!

If you have a specific question or want to get in touch, just do so in the form.